Social Media & Technology
Facebook, Twitter, Instagram… the list goes on. Our presenters will share tools that are trending in the technology and social media arenas to help you stay current in the field. Integrating these tools into your current repertoire can improve client relationships, build worldwide networks and bring communication to a whole new level.
“Best of” Social Media for your Fitness Career
Amanda Vogel, MA, holds a Master’s degree in Human Kinetics and is a certified fitness instructor with 18 years of experience working in the fitness industry as a program director, presenter and consultant. She owns ActiveVoice.ca, a writing, editing and consulting service for the fitness industry. In addition to being a social media consultant for fitness brands and public figures— including BOSU®—Amanda is the co-author of Baby Boot Camp: The New Mom’s 9-Minute Fitness Solution. Her blog www.FitnessTestDrive.com was a finalist in Best Health Magazine’s 2011 Blog Awards. Amanda is a regular contributor to national magazines, including IDEA Fitness Journal, ACE Certified News, Oxygen, Best Health, Women’s Health and SELF.
- Friday, April 7, 9:30 – 10:30 a.m.
- Saturday, April 8, 4:15 – 5:15 p.m.
With so many choices for what, when and how to post on social media, you want to do what’s best for your fitness marketing success. Backed by the newest research, case studies and expert guidance, this session will cover all the top tricks and hacks for getting the most out of Instagram, Twitter, Facebook and more. Discover: the best new features, best times to post, best content for engagement, best strategies for follower growth, best hashtag hacks, best calls to action, best ideas for attracting leads and sales, best time-saving tricks, and more!
How to Build an Efficient and Scalable Online Training Business
Jonathan Goodman Ba(kin) is the creator of the Personal Trainer Development Center (the PTDC) and author of ‘Ignite the Fire: The Secrets to Building a Successful Personal Training Career’, the ‘Personal Trainer Pocketbook: A Handy Reference for All Your Daily Questions’, and ‘The Online Personal Trainer Blueprint: Have More Freedom, Make More Money, Help More People’. Originally from Toronto, Jon spends his winters travelling the world.
- Friday, April 7, 12:00 – 1:00 p.m.
- Saturday, April 8, 9:30 – 10:30 a.m.
Jon Goodman will discuss the new trends the industry is seeing in client expectations from fitness professionals – Online Personal Training, coupled with in-person training. Once he’s described the awareness around online training, he will provide tips on selling this new service along with best practices on how to keep clients engaged with the latest apps available for online training.
Making Activity Tracker Metrics Meaningful for your Clients
Pat Jak is the Director of Metabolic Testing at Todd Durkin’s Fitness Quest 10 and Head Coach of the nationally ranked UC San Diego Cycling Team. Pat uses leading edge fitness technology devices and apps to train and coach individuals from all walks of life: from general fitness clients to performance focused athletes. He has been a coach and trainer for over a decade, is a presenter and writer for IDEA Health and Fitness and has had several workouts featured in Bicycling Magazine. Pat holds a master’s degree in exercise science.
- Saturday, April 8, 12:00 – 1:00 p.m.
- Sunday, April 9, 8:45 – 9:45 a.m.
Many of your clients are already using activity trackers to measure steps, heart rate, calorie burn, sleep, pace, distance and more. Yet most clients still need help understanding what all the tracker metrics and colorful data charts mean. With your guidance, clients can make sense of the data so it’s more meaningful to their health and fitness goals. Learn how measurements from fitness technology can improve compliance, motivation and accountability—and bring your clients faster results. Discover how simple it is to review data; what to look for in the numbers; and how to use tracker metrics to create fun, effective personalized workouts for your clients. Plus, learn how to advise clients who are unsure of technology. With these added skill sets, you can expand your services, gain more clients and reach new levels of professional success!
Using Technology to Change Behavior: It’s More than Just a Tweet, Text or Tool
Renee J. Rogers, Ph.D. is an assistant professor in the Department of Health and Physical Activity and the director of the Moving Health with Media Core of the Physical Activity and Weight Management Research Center at the University of Pittsburgh. Dr. Rogers has studied under the mentorship of Dr. John M. Jakicic, Ph.D., and has expertise in the delivery of behavioral interventions for weight loss with emphasis on physical activity engagement. Dr. Rogers’ has been using a media platform to promote physical activity engagement for PITT faculty and staff where is serves as director of Health and Fitness Programming. She also uses media to supplement and support physical activity and weight management research interventions. Her research focuses on using technology to
improve weight loss behaviors and to assist with physical activity participation. She has been the Principal Investigator on a study that applied wearable technology combined with telephone contact for weight loss in adults
with severe obesity, and has assisted with managing the application of technology as part of a large NIH funded trial in young adults who are overweight or obese. Currently, Dr. Rogers is funded to look at applying a technology-‐based intervention in patients at 1-‐year post-‐bariatric surgery to examine if technology can assist with increased physical activity participation and long-‐term weight loss outcomes. Additionally, Dr. Rogers is exploring the role of early physical activity adoption and transitional programming in clinical populations.
- Friday, April 7, 10:45 – 11:45 a.m.
- Friday, April 7, 4:15 – 5:15 p.m.
Strides in technology have enhanced our ability to communicate positive messages around health and wellness behaviors; however, most health messaging (text, tweet, video, etc.) has not been based on behavior theory, which may be necessary for these approaches to be effective. This session will focus on applying technology and media approaches within the context of health promotion and fitness-focused initiatives. Examples from both technology-based research studies and effective health promotion programs will be discussed in the presentation.