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April 5-8, 2018 • Hyatt Regency Crystal City • Arlington, Virginia (Washington, D.C.)

 

Fitness Management & Communication

Business aspects are an important part of your career. Expand your repertoire to learn the latest in networking, social media, safety and management methods. Use client retention, marketing, hospitality and relationship-building to build a successful and lasting business.

 

 

Hot Topic Panel: Compelling Stories from the Field: Smart Strategies for Your Career 1X

 

Deborah Riebe

Deborah Riebe, Ph.D., FACSM is the Associate Dean of the College of Health Sciences and Professor in the Department of Kinesiology at the University of Rhode Island. Dr. Riebe served on ACSM’S Board of Trustees, as President of the New England Chapter of ACSM, and as chair of ACSM’s Committee for Certification and Registry Boards. She is the senior editor of the tenth edition of ACSM’s Guidelines for Exercise Testing and Prescription and has authored over 60 articles in refereed journals and book chapters.

 

 

Christie Ward-Ritacco

Dr. Christie Ward-Ritacco is an Assistant Professor at the University of Rhode Island. Her research focuses on the independent and interactive effects of physical activity, nutrition, and body composition on quality of life, with a particular interest in physical function and feelings of energy and fatigue.  She also has research experience investigating the role of dietary supplementation on resting metabolic rate and cognitive performance. Prior to completing her doctoral training at the University of Georgia, Dr. Ward-Ritacco worked as a clinical exercise physiologist in a hospital-based cardiopulmonary rehabilitation and wellness center for five years.  She earned her MS in Exercise Science from the University of Rhode Island, after earning her BS in Health and Exercise Science from Wake Forest University. Dr. Ward-Ritacco is an American College of Sports Medicine (ACSM) Certified Exercise Physiologist (2005-present). She serves as a member of the ACSM Committee on Certification and Registry Boards – Certified Exercise Physiologist Committee (2012 – present) and is the Rhode Island state representative for New England Chapter of the ACSM.

 

 

David Brown

David Brown, Ph.D. is a Senior Behavioral Scientist with the Centers for Disease Control and Prevention (CDC), Division of Nutrition, Physical Activity and Obesity. He earned his Ph.D. in Kinesiology with a major in Exercise and Sport Psychology from the University of Wisconsin-Madison. Before coming to CDC, he was an Assistant Professor in the Department of Physical Education, Health, and Sport Studies at Miami University-Ohio; and served as Director of Exercise and Sport Psychology in the Exercise Physiology and Nutrition Laboratory at the University of Massachusetts Medical Center.  His public health focus is on promoting physical activity among older adults, persons with disabilities, and different racial/ethnic groups.  He served on review and writing teams to develop the 2008 Physical Activity Guidelines for Americans, The Surgeon General’s Call to Action to Promote Walking and Walkable Communities, and as a co-editor on Promoting Physical Activity: A Guide for Community Action.  He is a Fellow of the American College of Sports Medicine and served as the 2010-2011 Chair of CDC’s Behavioral and Social Science Working Group.

 

 

Reed Engel

Reed J. Engel, PhD, FAWHP, is a Senior Program Manager for Healthyroads, a corporate health management arm of American Specialty Health (ASH), and serves as a board member of the International Association for Worksite Health Promotion (IAWHP).

 

Previously, Mr. Engel served as a Program Manager for HealthFitness Corporation, National Health Promotion Account Manager for MediFit Corporate Services, and Director of Wellness Strategies for Mather LifeWays Institute on Aging (Evanston, IL).

Mr. Engel also served as a health volunteer in the Peace Corps in the Republic of Kiribati, where he established the country’s first wellness center, introduced national food safety legislation, and was an assistant national track coach.

Prior to the Peace Corps he spent 12 years as the Director of Corporate Fitness Management for the National Institute for Fitness and Sport (Indianapolis, IN) where he consulted with corporate clients throughout the U.S. He began his career with Saint Francis Hospital’s Corporate Health Promotion Program (Tulsa, OK).

Reed earned his Doctorate in Health Promotion from Purdue University, and Master’s degrees in Health Education and Economics from Miami University. He’s certified as a Health/Fitness Director by the American College of Sports Medicine.

 

 

Tatiana Kolovou

Tatiana Kolovou, MBA has over 25 years of experience in the health and fitness industry as a fitness manager, national presenter and coach.  Today, Tatiana coaches business students and corporate executives to design persuasive and motivating messages that get results.  She is a faculty member of a top-ranked business school and owns Team Performance – a training and professional development company.   Her education includes a BS in Exercise Science and a Masters in Business Administration. She is certified by ACE, ACSM, is a Master Trainer for the Schwinn Cycling Education Team and a leading author of LinkedIn Learning courses.

 

 

 

OVERVIEW

Hear firsthand personal insights from successful professionals in the field on their own career journeys.  Come and learn insights into resume building, interviewing and networking to help you land the perfect job or promotion!

 


Essentials of Cross-Channel Communication and Marketing for Fitness Professionals 1X

Fred Hoffman

Fred, the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for more than thirty years. He holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine and the American Council on Exercise. Fred is the owner of Fitness Resources, an education and consultancy company specializing in staff training, professional career development, social media and marketing solutions for health clubs, fitness centers, boutique studios and personal training companies. A member of the American College of Sports Medicine Health & Fitness Summit Program Committee, Fred served as a member of American Council on Exercise Industry Advisory Panel from 2013 to 2016. Fred’s enthusiasm and expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions, present workshops, conduct staff training, and serve as a consultant on various projects. He has authored numerous articles, and has appeared in over 150 international print publications and e-media. In 2001 Fred was elected to the International Who’s Who of Professionals.

OVERVIEW

Social media, mobile technology and an online presence have altered the way people and businesses communicate; and the greatest marketing success comes from creating cohesive cross-channel strategies. Discover how to connect and increase engagement with loyal and potential customers across multiple channels, along with useful tips to guarantee winning results.


Navigating Your Career in the Fitness Industry

Krista Popowych

Krista Popowych has been inspiring fitness leaders, trainers and managers around the globe for over two decades with her motivating and creative sessions. As the 2016 canfitpro Canadian Presenter of the Year and 2014 IDEA Fitness Instructor of the Year, Krista is a highly sought after educator and speaker. She has a degree in Human Kinetics specializing in coaching and instructing. Krista’s goal has always been to inspire others through movement and education. When not teaching or consulting, Krista shares her energy as a guest speaker and TV personality. She sits on IDEA’s Fitness Committee, is an Adidas sponsored 3-stripe team member and is the Global Director of Group Education for Keiser.

OVERVIEW

Many of us are familiar with the quote “if you love what you do, you’ll never work a day in your life.”Good in theory, but here’s the truth. Creating and sustaining a full time career in the fitness industry does take some work. Luckily the pay off is a career that is fulfilling, inspiring and worth working hard for. Join Krista as she shares her tips, other industry leader’s thoughts, words of wisdom and personal experiences and ideas for a long and successful career in fitness.


The Power of Social Media in the Fitness Industry: Trends and Opportunities 1X

Fred Hoffman

Fred, the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for more than thirty years. He holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine and the American Council on Exercise. Fred is the owner of Fitness Resources, an education and consultancy company specializing in staff training, professional career development, social media and marketing solutions for health clubs, fitness centers, boutique studios and personal training companies. A member of the American College of Sports Medicine Health & Fitness Summit Program Committee, Fred served as a member of American Council on Exercise Industry Advisory Panel from 2013 to 2016. Fred’s enthusiasm and expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions, present workshops, conduct staff training, and serve as a consultant on various projects. He has authored numerous articles, and has appeared in over 150 international print publications and e-media. In 2001 Fred was elected to the International Who’s Who of Professionals.

OVERVIEW

As social media platforms continue to grow and evolve, they are proving to be valuable marketing and communications channels, providing fitness professionals and businesses with multiple possibilities to reach consumers, develop relationships and create community. But as the use of mobile devices continues to increase, consumer usage and engagement has begun to shift towards mobile platforms, making them suitable for offering additional products and services such. This session will explore 4 specific trends (consumer sharing, influencer marketing, personalization and digital payment), which fitness professionals must understand and embrace to remain relevant and to compete in an ever-changing market. The potential is huge… come find out why!


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