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April 5-8, 2018 • Hyatt Regency Crystal City • Arlington, Virginia (Washington, D.C.)

 

Fitness Management & Communication

Business aspects are an important part of your career. Expand your repertoire to learn the latest in networking, social media, safety and management methods. Use client retention, marketing, hospitality and relationship-building to build a successful and lasting business.

 

Make Money as a Guest Blogger on Health/Fitness Blogs 1X

Amanda Vogel
Amanda Vogel

Amanda Vogel, MA, holds a Master’s degree in Human Kinetics and is a certified fitness instructor with 18 years of experience working in the fitness industry as a program director, presenter and consultant. She owns ActiveVoice.ca, a writing, editing and consulting service for the fitness industry. In addition to being a social media consultant for fitness brands and public figures— including BOSU®—Amanda is the co-author of Baby Boot Camp: The New Mom’s 9-Minute Fitness Solution. Her blog www.FitnessTestDrive.com was a finalist in Best Health Magazine’s 2011 Blog Awards. Amanda is a regular contributor to national magazines, including IDEA Fitness Journal, ACE Certified News, Oxygen, Best Health, Women’s Health and SELF.

DATE
  • Friday, April 7, 4:15 – 5:15 p.m.
OVERVIEW

You don’t need your own blog to be a blogger! There’s plenty of opportunity on the web to write guest blog posts—and get paid to do it—on health/fitness blogs that aren’t your own! The benefits of freelance guest blogging include: reaching a wider audience for marketing, networking with major brands and companies, increasing your influence on social media, establishing cross-promotions, and making money. Learn from a seasoned fitness writer and blogger about how to get your name out there (without a huge time commitment) via guest blogging.


Optimizing Your Fitness and PT Career: Lessons from the Trenches 1X

Krista Popowych
Krista Popowych

Krista Popowych has been inspiring fitness leaders, trainers and managers around the globe for over two decades with her motivating and creative sessions. As the 2016 canfitpro Canadian Presenter of the Year and 2014 IDEA Fitness Instructor of the Year, Krista is a highly sought after educator and speaker. She has a degree in Human Kinetics specializing in coaching and instructing. Krista’s goal has always been to inspire others through movement and education. When not teaching or consulting, Krista shares her energy as a guest speaker and TV personality. She sits on IDEA’s Fitness Committee, is an Adidas sponsored 3-stripe team member and is the Global Director of Group Education for Keiser.

DATE
  • Friday, April 7, 10:45 – 11:45 a.m.
OVERVIEW

Optimizing your career in the fitness industry takes work, perseverance and passion. Regardless if you are just getting started, have been in the industry for years or not sure what your next move should be, this lecture will help. Creating and sustaining a full-time and successful career is possible. Join Krista, an award-winning fitness professional as she shares over two-decades of tips, personal experiences, words of wisdom and ideas for a long and inspiring career in the fitness industry.


Staying Relevant in the Fitness Industry: Strategies for Long-Term Success

Fred Hoffman
Fred Hoffman

Fred, the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for thirty years. A registered respiratory therapist, he holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine and the American Council on Exercise.
Fred is the former International Education Development Director for Qignition (Batuka). Previously, Fred was the Director of International Services for the Club Synergy Group, a network of award-winning specialists in the health club and spa industries.
Since 1991 he has worked for Reebok France in several capacities including Fitness Marketing Consultant, Team Manager and National Master Trainer. Additionally, he was a Global Master Trainer for Reebok International. Fred is also a Master Trainer for BOSU, TRX and Gliding. He served a four-year term on the IDEA Group Fitness Membership Committee, and is currently a member of the ACSM Health & Fitness Summit Program Committee.
Fred’s expertise has taken him to nearly 50 countries on six continents to speak at over 200 conferences and conventions, present workshops and master classes, conduct staff training, and consult on various projects. He has authored numerous articles, and has appeared in over 120 international journals, magazines and newspapers. In 2001 Fred was elected to the International Who’s Who of Professionals.

 

DATE
  • Friday, April 7, 9:30 – 10:30 a.m.
  • Saturday, April 8, 4:15 – 5:15 p.m.
OVERVIEW

No matter where you are in your fitness career, one thing is certain…the work world continues to evolve. New technologies, social media, boutique studios and generational issues are contributing to a constantly changing landscape. As in other industries, fitness professionals must learn new skills, stay on top of the latest trends, and often than not, ‘re-invent’ themselves to for career advancement. In this session, you will learn strategies to be relevant at any stage of your professional life, and what is necessary to remain at the top of your game.


Workshop: Teach, Learn, and Communicate!

Carol Kennedy-Armbruster
Carol Kennedy-Armbruster

Carol Kennedy-Armbruster, PhD, FACSM did her undergraduate degree at the University of Illinois. She received her masters in exercise science from Colorado State University and completed her PhD in Human Performance at Indiana University. She is certified by ACSM as a Certified Exercise Physiologist (ECP) and Level 1 Exercise is Medicine professional. Her research based 3rd edition textbook on Methods of Group Exercise Instruction is utilized in universities worldwide. She is on the editorial board of the ACSM Health and Fitness Journal and serves on the ACSM Exercise is Medicine Board of Directors. She is currently a Senior Lecturer at Indiana University/Bloomington School of Public Health. As a “prac-ademic” she prides herself on the integration of practice and research methods. She enjoys the challenge of community engagement research and evaluation that contribute to enhancing the well-being of others.

Mary Yoke
Mary Yoke

Mary Yoke has a Masters Degree in Exercise Physiology, two degrees in music, and has obtained 24 certifications. She is a full-time faculty member at Indiana University in the Department of Kinesiology, School of Public Health. She has been an adjunct professor at William Paterson University in New Jersey, and was also a senior adjunct faculty member at Adelphi University in New York for 22 years, where she authored numerous group exercise research studies. She has frequently served as a fitness video consultant and reviewer (for SHAPE, Consumer Reports, and Good Housekeeping), and has served as an expert witness in lawsuits involving injuries related to fitness videos. Mary has worked in the areas of Cardiac Rehab, Physical Therapy, corporate fitness and health promotion, and has taught for 22 years in the commercial health club setting. She is an associate editor for ACSM’s Health & Fitness Journal®, has served 6+ years on ACSM’s Credentialing committee, and is now serving on ACSM’s Summit Programming Committee. She is on AFAA’s adjunct board, is a Master Trainer and Certification Specialist, and is frequent speaker at national and international fitness conferences. Mary is the author of four books: AFAA’s A Guide to Personal Fitness Training, 1996, 2001, Functional Exercise Progressions, 2004, Methods of Group Exercise Instruction, 2003, 2009, 2014 and AFAA’s Personal Fitness Training: Theory and Practice, 2006, 2010, and has been featured in six educational videos.

DATE
  • Friday, April 7, 2:30 – 4:00 p.m.
  • Sunday, April 9, 10:00 – 11:30 a.m.
OVERVIEW

Having trouble expanding your business to reach those in the early stages of change?  Want to enhance the diversity of new participants in your program?  Explore ways to teach, learn, and communicate with a broader participant base and grow your business!  This workshop will help you apply principles of movement progression to a communication progression model, enabling you to reach a greater variety of participants and thus enhance the health of your community.


The Art of Professional Networking: Tips, Tales and Techniques 1X

Fred Hoffman
Fred Hoffman

Fred, the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry and the recipient of the 2007 IDEA Fitness Instructor of the Year Award, has been working in the fitness and health industry for thirty years. A registered respiratory therapist, he holds a Masters Degree in Health Education and is certified by the American College of Sports Medicine and the American Council on Exercise.
Fred is the former International Education Development Director for Qignition (Batuka). Previously, Fred was the Director of International Services for the Club Synergy Group, a network of award-winning specialists in the health club and spa industries.
Since 1991 he has worked for Reebok France in several capacities including Fitness Marketing Consultant, Team Manager and National Master Trainer. Additionally, he was a Global Master Trainer for Reebok International. Fred is also a Master Trainer for BOSU, TRX and Gliding. He served a four-year term on the IDEA Group Fitness Membership Committee, and is currently a member of the ACSM Health & Fitness Summit Program Committee.
Fred’s expertise has taken him to nearly 50 countries on six continents to speak at over 200 conferences and conventions, present workshops and master classes, conduct staff training, and consult on various projects. He has authored numerous articles, and has appeared in over 120 international journals, magazines and newspapers. In 2001 Fred was elected to the International Who’s Who of Professionals.

 

DATE
  • Saturday, April 8, 9:30 – 10:30 a.m.
OVERVIEW

Fred will share valuable tips and resources to help you learn and fine-tune your networking skills, and broaden your reach in the health and fitness industry no matter what stage of your career you are in. Discover employment possibilities, where to find them, how to generate opportunities for career enhancement and growth, and which networking tools are essential for continued professional development. Networking is not just about making connections; it is creating, building and establishing long-term, lasting relationships. Learning Objectives:1) Discover where and how to find networking opportunities in the health and fitness industry2) Learn how to clearly and concisely articulate who you are, what you do and what services you and your business offer3) Learn why business cards and other promotional materials are essential for successful networking4) Learn how to leverage social media and technology to your advantage5) Learn common networking mistakes and how to avoid them.


 

Hot Topic Panel: Meeting of the Minds: The Future of the Fitness Industry 1X

 

Len Kravitz
Len Kravtiz

 

Len Kravitz, Ph.D., is the Program Coordinator of Exercise Science and Researcher at the University of New Mexico where he won the “Outstanding Teacher of the Year” award. Len was recently honored with the 2009 Canadian Fitness Professional “Specialty Presenter of the Year” award and chosen as the American Council on Exercise 2006 “Fitness Educator of the Year”.  He also has received the prestigious Canadian Fitness Professional “Lifetime Achievement Award” and the Global Award from the Aquatic Exercise Association.

 

 

Dixie Stanforth
Dixie Stanforth

 

Dixie Stanforth, Ph.D., has been a lecturer at The University of Texas at Austin in the Department of Kinesiology since 1985. Dixie directs the personal training segment of the health promotion area at UT Austin. Her research has included aerobic dance, step aerobics and other specialty workouts such as Body Pump and Stability ball core training along with the social undermining of eating and exercise behaviors, and effective behavioral change strategies. Dixie has been a fitness editor for Shape magazine and a presenter and writer. She is a spokesperson for the American Council on Exercise, a member of the Editorial Board for the American College of Sports Medicine Health & Fitness Journal, and serves on the Gatorade Sports Science Institute Speakers Bureau.

 

 

Mike Spezzano
Mike Spezzano

 

Mike is a career YMCA professional who served YMCAs for nearly 35 years.  Most recently, Mike served the YMCA of Greater New York as Vice President, Programs, Membership and Marketing from 2006 to 2011.  There he gave leadership to the delivery of health, fitness, aquatics and sports programs as well as membership management for the largest YMCA in the U.S.  He was responsible for $60 million in annual membership revenue and oversaw three annual marketing campaigns responsible for producing 20,000 new members a year.

Prior to that, Michael was the national Health and Fitness Specialist for YMCA of the USA, in Chicago, Illinois, for 12 years.  In that position he provided leadership to the national YMCA in the field of Health and Fitness.  His responsibilities included program design and development, certification training, resource development, and consultation for the 2,600 YMCAs in the United States on matters related to health and fitness.

Before joining the YMCA of the USA staff in 1994, he was the Corporate Program Executive for the YMCA of Greater New York, in New York City.  In addition, he has been employed at the Springfield, Ma. and White Plains, NY YMCAs.

Mike holds a Bachelor of Science degree from Springfield College and graduated from Columbia University’s Institute for Non-Profit Management.

 

 

Keli Roberts
Keli Roberts

Keli Roberts is the recipient of the 2003 IDEA International Fitness Instructor of the Year award, 2003 OBOW ECA award for Best Use of Equipment, 2005 for Best Female Presenter and 2008 Lifetime Achievement Award. In 2007, Keli was inducted into the Fitness Hall of Fame. She is an ACE Continuing Education Provider, known world wide for her award winning DVDs, books and training seminars where she specializes in group strength and stability training, indoor cycling, personal training and motivation. Keli is ACSM HFS certified, AFAA certified, ACE Group Fitness and ACE Gold Personal Trainer certified and a member of the Fitness Magazine Advisory Board, a BOSU™ Developmental Team Member and Schwinn® Cycling Master Presenter.

 

 

 

Carol Kennedy-Armbruster
Carol Kennedy-Armbruster

Carol Kennedy-Armbruster, PhD, FACSM did her undergraduate degree at the University of Illinois. She received her masters in exercise science from Colorado State University and completed her PhD in Human Performance at Indiana University. She is certified by ACSM as a Certified Exercise Physiologist (ECP) and Level 1 Exercise is Medicine professional. Her research based 3rd edition textbook on Methods of Group Exercise Instruction is utilized in universities worldwide. She is on the editorial board of the ACSM Health and Fitness Journal and serves on the ACSM Exercise is Medicine Board of Directors. She is currently a Senior Lecturer at Indiana University/Bloomington School of Public Health. As a “prac-ademic” she prides herself on the integration of practice and research methods. She enjoys the challenge of community engagement research and evaluation that contribute to enhancing the well-being of others.

 

 

 

DATE
  • Friday, April 7, 5:30 – 6:30 p.m.
OVERVIEW

Join some of the best leaders in the fitness industry who will discuss hot topic issues of great magnitude, including the future of small group training, personal training, health care collaborations and group exercise. Let’s unite to answer the tough questions and chart our path forward.

 

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